Wednesday, February 13, 2013

Applebee's Social Media Teachable Moment

This is a superb cautionary tale on how as company you have to learn how to take a punch on Social Media. Applebee's thought it could control the flow and obfuscate its way out of a sticky situation in which they fired a server.

Some form of honesty is not only the best policy in an 'always on' universe, it is the ONLY policy - as the screenshot has brought down many a politician and is used as weapon in this chronicle.

Applebee's teachable moment here.

Lighthouse Clients

Cases, examples and client references are available upon request. Some of our clients over the last few years are:

Toyota Canada
Landmark Cinemas
Sleeman Breweries
Toronto Blue Jays
Cadbury Adams
Constellation Brands/Vincor
Cara Foods/Recipe - Casey's, East Side Mario's, Fionn MacCool's, Bier Markt, Kelsey's, Montana's
Sigma Alimentos - a large food company in Mexico
Multiple Sclerosis Society - MS WALK
Yellow Pages Group
New Balance Canada
Ideazon -(Gaming Hardware)
Edwards Builder's Hardware

Going further back:
AB-Inbev
Pfizer - Viagra, Detrol
Volvo Canada
Canadian Blood Services
Bacardi
Red Lobster USA
Xerox Canada
Sprint Canada
Absolut (Maxxium)

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