Wednesday, February 13, 2013

Applebee's Social Media Teachable Moment

Wednesday, February 13, 2013

This is a superb cautionary tale on how as company you have to learn how to take a punch on Social Media. Applebee's thought it could control the flow and obfuscate its way out of a sticky situation in which they fired a server.

Some form of honesty is not only the best policy in an 'always on' universe, it is the ONLY policy - as the screenshot has brought down many a politician and is used as weapon in this chronicle.

Applebee's teachable moment here.

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Wednesday, February 13, 2013


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