Wednesday, February 13, 2013

Applebee's Social Media Teachable Moment

This is a superb cautionary tale on how as company you have to learn how to take a punch on Social Media. Applebee's thought it could control the flow and obfuscate its way out of a sticky situation in which they fired a server.

Some form of honesty is not only the best policy in an 'always on' universe, it is the ONLY policy - as the screenshot has brought down many a politician and is used as weapon in this chronicle.

Applebee's teachable moment here.

Lighthouse Clients

Cases, examples and client references are available upon request. Some of my clients over the last few years are:

Toyota Canada
Labatt Breweries/AB-InBev
Canadian Blood Services
Cadbury Adams
Constellation Brands/Vincor
Prime Restaurants - Casey's, East Side Mario's, Fionn MacCool's, Bier Markt
Sigma Alimentos - a large food company in Mexico
Multiple Sclerosis Society - MS WALK
Yellow Pages Group
New Balance Canada
Ideazon -(Gaming Hardware)
Edwards Builder's Hardware

Going further back:
Pfizer - Viagra, Detrol
Volvo Canada
Red Lobster USA
Xerox Canada
Sprint Canada
Absolut (Maxxium)

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