Thursday, May 26, 2011

Stats on Mom's Use of Smartphones for Shopping

Thursday, May 26, 2011

http://www.emarketer.com/Article.aspx?R=1008406

Forget about "how many" as that's just a matter of evolution. What I liked about these stats was that it showed WHAT the early adopters are doing with their smartphones. Or at least what they report doing.

That 20% of younger smartphone moms are tracking sales with the device is, for me, an interesting benchmark. To a degree we might assume that people will continue to spend their time engaged in similar proportions as smartphone penetration, comfort and easy-to-use apps grow.

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Thursday, May 26, 2011

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