Friday, May 27, 2011

Rely on the young for creativity

http://adland.tv/content/want-your-name-thank-you-speech-cannes-lions-festival-buy-it
The student winners at Cannes Ad Fest sell space in their acceptance speech to fund their trip.
Wish I had thought of that. Necessity is the mother after all...

Thursday, May 26, 2011

Stats on Mom's Use of Smartphones for Shopping

http://www.emarketer.com/Article.aspx?R=1008406

Forget about "how many" as that's just a matter of evolution. What I liked about these stats was that it showed WHAT the early adopters are doing with their smartphones. Or at least what they report doing.

That 20% of younger smartphone moms are tracking sales with the device is, for me, an interesting benchmark. To a degree we might assume that people will continue to spend their time engaged in similar proportions as smartphone penetration, comfort and easy-to-use apps grow.

Lighthouse Clients

Cases, examples and client references are available upon request. Some of my clients over the last few years are:

Toyota Canada
Labatt Breweries/AB-InBev
Canadian Blood Services
Cadbury Adams
Constellation Brands/Vincor
Prime Restaurants - Casey's, East Side Mario's, Fionn MacCool's, Bier Markt
Sigma Alimentos - a large food company in Mexico
Multiple Sclerosis Society - MS WALK
Yellow Pages Group
New Balance Canada
Ideazon -(Gaming Hardware)
Edwards Builder's Hardware

Going further back:
Pfizer - Viagra, Detrol
Volvo Canada
Red Lobster USA
Xerox Canada
Sprint Canada
Absolut (Maxxium)

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