Saturday, January 29, 2011

Mixed Drink: Bought, Owned and Earned Media

Saturday, January 29, 2011

http://www.clickz.com/clickz/column/1939824/mixing-bought-owned-earned-cocktail

This is a thought provoking article on the cutting edge of Social Media. Even admitting that bought, owned and earned media are blurry, overlapping concepts its still useful to think of a media mix in this way. The key is thinking about how each helps fuel the others.

 

 

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Saturday, January 29, 2011

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