Saturday, January 29, 2011

Mixed Drink: Bought, Owned and Earned Media

http://www.clickz.com/clickz/column/1939824/mixing-bought-owned-earned-cocktail

This is a thought provoking article on the cutting edge of Social Media. Even admitting that bought, owned and earned media are blurry, overlapping concepts its still useful to think of a media mix in this way. The key is thinking about how each helps fuel the others.

 

 

Lighthouse Clients

Cases, examples and client references are available upon request. Some of our clients over the last few years are:

Toyota Canada
Landmark Cinemas
Sleeman Breweries
Toronto Blue Jays
Cadbury Adams
Constellation Brands/Vincor
Cara Foods/Recipe - Casey's, East Side Mario's, Fionn MacCool's, Bier Markt, Kelsey's, Montana's
Sigma Alimentos - a large food company in Mexico
Multiple Sclerosis Society - MS WALK
Yellow Pages Group
New Balance Canada
Ideazon -(Gaming Hardware)
Edwards Builder's Hardware

Going further back:
AB-Inbev
Pfizer - Viagra, Detrol
Volvo Canada
Canadian Blood Services
Bacardi
Red Lobster USA
Xerox Canada
Sprint Canada
Absolut (Maxxium)

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