Saturday, January 29, 2011

Mixed Drink: Bought, Owned and Earned Media

http://www.clickz.com/clickz/column/1939824/mixing-bought-owned-earned-cocktail

This is a thought provoking article on the cutting edge of Social Media. Even admitting that bought, owned and earned media are blurry, overlapping concepts its still useful to think of a media mix in this way. The key is thinking about how each helps fuel the others.

 

 

Lighthouse Clients

Cases, examples and client references are available upon request. Some of my clients over the last few years are:

Toyota Canada
Labatt Breweries/AB-InBev
Canadian Blood Services
Cadbury Adams
Constellation Brands/Vincor
Prime Restaurants - Casey's, East Side Mario's, Fionn MacCool's, Bier Markt
Sigma Alimentos - a large food company in Mexico
Multiple Sclerosis Society - MS WALK
Yellow Pages Group
New Balance Canada
Ideazon -(Gaming Hardware)
Edwards Builder's Hardware

Going further back:
Pfizer - Viagra, Detrol
Volvo Canada
Red Lobster USA
Xerox Canada
Sprint Canada
Absolut (Maxxium)

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